SELECTED WORK
Ideas Transformed Into Real Businesses.
Explore selected hospitality, product, branding and digital projects developed through strategic thinking, creative direction and practical commercial experience.
THE WORK
Different Businesses. One Purposeful Approach.
Every project begins with a different challenge. Some require a complete concept and identity. Others need stronger positioning, a more effective website or a clearer customer experience.
DI MG responds to what each business genuinely needs—connecting strategy, creativity and development to create work designed for the real world.
01 — SMOQUE
HOSPITALITY · BRAND DEVELOPMENT · DIGITAL
Building a Distinctive Multi-Location Hospitality Brand.
SMOQUE brings together modern dining, charcoal-grilled food, cocktails and memorable social experiences. DI MG supports its growth through strategic brand direction, digital development and practical hospitality expertise.
Services: Brand Strategy · Creative Direction · Website Development · Guest Experience · Digital Growth
02 — LA TASQUERIA
HOSPITALITY · CONCEPT DEVELOPMENT · EXPERIENCE
Creating an Atmospheric Dining and Social Destination.
LA TASQUERIA combines expressive food, cocktails, music and late-night energy within a distinctive hospitality concept. DI MG shaped its positioning, digital presence and customer journey to create a memorable and commercially focused experience.
Services: Concept Development · Brand Positioning · Website Development · Content Direction · Customer Experience
03 — HAYESWOOD
SMART HOME · BRANDING · DIGITAL DEVELOPMENT
Making Advanced Technology Feel Effortless.
Hayeswood delivers premium smart-home, audiovisual, lighting, networking and security solutions. DI MG developed a refined digital direction that communicates technical expertise through a clear, sophisticated and customer-focused experience.
Services: Brand Direction · Website Strategy · UX Design · SEO Development · Digital Positioning
04 — PROBITES
PRODUCT DEVELOPMENT · BRANDING · E-COMMERCE
Transforming an Idea Into a Premium Product Brand.
PROBITES reimagines protein snacking through indulgent flavours, considered ingredients and premium presentation. DI MG developed the concept from brand identity and packaging through to product imagery and the complete digital experience.
Services: Brand Creation · Packaging Direction · Product Development · E-commerce · Creative Content
05 — SMOQUE HEALTH KITCHEN
HEALTHY HOSPITALITY · BRAND DEVELOPMENT · DIGITAL
Making Healthy Eating Feel Fresh, Convenient and Desirable.
SMOQUE Health Kitchen is a modern food concept created around balanced dishes, fresh ingredients and convenient everyday dining. DI MG helped shape a clear, energetic brand experience designed to connect healthier choices with flavour, accessibility and contemporary hospitality.
Services: Brand Positioning · Creative Direction · Website Development · Menu Presentation · Digital Experience
BEYOND THE VISUALS
Work Designed to Live in the Real World.
Strong creative work should do more than attract attention. It should communicate clearly, support the customer journey and help the business operate, grow and remain relevant.
That principle connects every DI MG project—regardless of its industry, scale or stage of development.